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Memphis x Cheongsam

Exhibition details

Start:
11 June, 2021
End:
17 July, 2021
Event Category:
, ,

In celebration of the 40th anniversary of the Memphis Group, Novalis Contemporary Art Design Gallery is pleased to present a crossover between Memphis  and Cheongsam. The gallery has provided Memphis design fabric to Cammie Chan Charity Cheongsam, whose designs will be shown alongside iconic pieces of Memphis design. A limited edition of cheongsam accessories will be on sale for charity, its net proceeds will be donated to Arts with the Disabled Hong Kong.

The Memphis Group was an Italian design movement founded by Ettore Sottsass in 1981 alongside Michele de Lucchi, Aldo Cibic, Matteo Thun, Marco Zanini, Martine Bedin, Nathalie Du Pasquier, and George Sowden. Active between 1981 and 1988, the Memphis Group defined ‘80s aesthetic and greatly revolutionised the design world.

Memphis sought to rebel against the ‘uniform panorama of good taste’ of the time, where the principle ‘form follows function’ reigned supreme. With Memphis, design has been liberated from rationality, and enters the realm of poetry. Form no longer had to follow function. Design could be loud, colourful, whimsical, with clashing patterns. Objects were liberated from function and instead became a visual object rather than just a tool or piece of furniture.

The pieces shown by the Memphis Group and their international collaborators were shocking: mixing elegance and kitsch, playing with absurd and irrational shapes, using plastic laminates with patterns that simulate precious materials, but most of all it introduced the pleasure of play into the rational language of industrial production. Love it or hate it, it rapidly amassed public and press attention worldwide, and came to define the aesthetics of the ‘80s. More importantly, it expanded the boundaries of design, emphasizing the expressive possibilities of design as a vehicle of communication, rather than just one of utilitarian function.

 

Cammie Chan Charity Cheongsam

Cammie Chan is the Founder and Creative Director of Cammie Chan Charity Cheongsam (CCCC). She founded CCCC in 2017, after being inspired to design for her fellow cheongsam enthusiasts. Cammie is committed to making cheongsam wearable for all. It is her belief that women of all ages, body shapes and economic backgrounds can wear and look beautiful in cheongsam.

Arts with the Disabled Hong Kong Association Hong Kong

Through its mission ‘Arts are for Everyone’, ADAHK is committed to promoting equal opportunities among people with disabilities, allowing them to have equal access to and excel in the arts, and to advocating an inclusive society through the arts.

 

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