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Valentina Loffredo: Nosy in the Wild

Exhibition details

17 September, 2021
16 October, 2021
Event Category:
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Novalis Contemporary Art Design Gallery is pleased to present Nosy in the Wild, a solo exhibition by Italian artist Valentina Loffredo, co-presented in partnership with the Italian Cultural Institute of Hong Kong.

Nosy in the Wild is a digital art project in form of a video game designed by Valentina Loffredo in collaboration with The Sandbox that expands upon her wider project, Nosy, on the global issue of privacy in the digital era, extending the experience from the physical world to the Metaverse. The exhibition will showcase the game alongside works from the original series.

Minimal, playful, and eye-catching, the world presented in Nosy in the Wild captures our attention and invites us to explore every side of it. But we are not alone: surreal and uncanny noses are all around and a question arises: “Who’s watching who?” While engaging into this exciting exploration, we realise that we too are under intense scrutiny. Those noses are not only playful and surreal elements but also symbols of surveillance tools. The project mimics the conflict between the seductive power of technology, expressed through the playful and attractive appearance of the artworks, and its dark “nosy” side, revealed by the repetitive and uncanny presence of human noses.

As curator Luca Panaro notes: “Today we invite digital media to be part of every aspect of our lives without considering the consequences of such enthusiasm. The excitement produced by the irresistible pull of technology leaves us in a state of daze. As the distance between public and private blurs, reality loses objectivity and crumbles into the endless pit of relativism.”


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