Jul 28 2020

UNSCHEDULED | Post-event Report

Created with the intention to re-energise the local art scene, UNSCHEDULED achieved tremendous success at Tai Kwun from 17 to 27 June 2020, upholding the confidence of local and international communities in Hong Kong’s thriving art scene as well as its position as an international hub of creativity.

We are more than delighted with the outcome of the event, which opened its doors to 2,836 visitors throughout the 11 days, including 500 VIPs and collectors on the Preview Day. The harmony between the beautiful heritage-listed Duplex Studio and the unique architectural design, coupled with the curatorial statement, drew extremely positive feedback from participating galleries and visitors.

A strong press and social media campaign was implemented to promote UNSCHEDULED to both an international and local audience, garnering over 70 online and print coverage and partnership support from Art Central, Art Basel, Hong Kong Tourism Board, ART Power, OculaFrieze and Tatler, to name a few. Our website received over 57,000 pageviews since the publication of UNSCHEDULED, and our social media a total of 34,700+ reach.

We are very grateful for the support of all our members and partners – every visit to the fair, every guest invited and every share on social media built up the momentum that brought UNSCHEDULED to its success. Most of all, we would like to express our heartfelt gratitude to the 12 participating galleries that took a leap of faith with us despite these uncertain times. 

Click on the title for UNSCHEDULED’s Final Report and here for a highlight video of the fair.

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